Every brand is a living story. My work translates complex narratives into visual systems that resonate across time and culture.
Brand Identity • Visual Systems • Strategic Positioning • Environmental Graphics
I'm Diana Cruz-Swain, a graphic designer based in Cheshire crafting brand identities, advertising, and printed collateral for businesses that want to be remembered.
My work sits where strategy meets craft — logo systems that scale, campaigns that connect, and websites that feel as considered as the brands behind them. Alongside client work I run Watercolour Paws by Diana, turning beloved pets into timeless watercolour portraits.
Brand identity design for Kaimetrics, a data analytics consultancy focused on delivering clear, actionable insights. The branding reflects precision, professionalism, and clarity.
Visual identity design for a small art business dedicated to turning beloved pets into timeless watercolour portraits. The branding reflects the heartfelt stories behind each custom artwork.
The logo was created to reflect the craft, tradition, and comfort of freshly made dumplings, with a clean, fun and contemporary aesthetic to appeal to a modern audience.
ABLE Education Associates supports schools, colleges, universities and training providers to improve their performance. Guidance on Quality, Leadership and Management building effective teams.
Specializes in creating bespoke outdoor spaces and premium garden structures. Brand identity reflecting craftsmanship and natural materials for homeowners seeking quality landscaping.
Year-round advertising and communications campaign for Mossley CofE Primary School. Created print posters, social media content, and newsletters to keep parents informed.
Logo and brand identity proposals for Mexgrocer, a UK retailer of Mexican food products. Two distinct palette directions explored — heritage warmth and contemporary fiesta.
I'm currently accepting a limited number of projects for 2026. If you're building something extraordinary and need a design partner who thinks differently, let's start a conversation.
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