Creating
Timeless
Brands

Philosophy

Every brand is a living story. My work translates complex narratives into visual systems that resonate across time and culture.

Specialisation

Brand Identity • Visual Systems • Strategic Positioning • Environmental Graphics

Explore
About

Brands built
to last.

I'm Diana Cruz-Swain, a graphic designer based in Cheshire crafting brand identities, advertising, and printed collateral for businesses that want to be remembered.

My work sits where strategy meets craft — logo systems that scale, campaigns that connect, and websites that feel as considered as the brands behind them. Alongside client work I run Watercolour Paws by Diana, turning beloved pets into timeless watercolour portraits.

Based

Cheshire, United Kingdom

Focus

Brand Identity · Print · Advertising · Web Design

Side Project

Watercolour Paws by Diana

Selected Work 2022—2026

Case
Studies

Brand Identity

Kaimetrics Ltd

Data Analytics
2023

Brand identity design for Kaimetrics, a data analytics consultancy focused on delivering clear, actionable insights. The branding reflects precision, professionalism, and clarity.

Brand Impact
0%
Total Reach
0k
View Full Case Study
Brand Identity

Watercolour Paws

Artistic side hustle
2022

Visual identity design for a small art business dedicated to turning beloved pets into timeless watercolour portraits. The branding reflects the heartfelt stories behind each custom artwork.

Brand Impact
0%
Total Reach
0k
View Full Case Study
Specialty Food Business

BIG YUM BAO

Food Service
2024

The logo was created to reflect the craft, tradition, and comfort of freshly made dumplings, with a clean, fun and contemporary aesthetic to appeal to a modern audience.

Brand Impact
0%
Total Reach
0K
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Brand Identity • Technology

ABLE

Technology Solutions
2024

ABLE Education Associates supports schools, colleges, universities and training providers to improve their performance. Guidance on Quality, Leadership and Management building effective teams.

Brand Recognition
0%
User Reach
0K+
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Brand Identity • Landscaping

Wood and Water

Garden Structures
2022

Specializes in creating bespoke outdoor spaces and premium garden structures. Brand identity reflecting craftsmanship and natural materials for homeowners seeking quality landscaping.

Brand Recognition
0%
Client Projects
0+
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Marketing & Communications

Mossley CofE
Primary School

School Communications
2024—2025

Year-round advertising and communications campaign for Mossley CofE Primary School. Created print posters, social media content, and newsletters to keep parents informed.

Campaign Duration
Year-Round
Materials
Multiple
View Full Case Study
Brand Identity • Food

Mexgrocer

Mexican Food Products
2025

Logo and brand identity proposals for Mexgrocer, a UK retailer of Mexican food products. Two distinct palette directions explored — heritage warmth and contemporary fiesta.

Concept
Two Routes
Format
Logo Proposals
View Full Case Study

Let's Create Magic

I'm currently accepting a limited number of projects for 2026. If you're building something extraordinary and need a design partner who thinks differently, let's start a conversation.

Start a Project