Logo & Brand Mark
Mexican Food Products
Ofered Mexgrocer a NEW brand identity to bring authentic Mexican food products to UK shoppers - one that could speak to diaspora customers familiar with these flavours and to British shoppers discovering them for the first time. The exploration developed two complete palette directions around a single unified logomark: one rooted in heritage warmth, the other in vibrant fiesta energy showing how dramatically colour alone can shape a brand's personality.
A warm, earthen palette pulled from terracotta tiles, sun-baked adobe, dried chillies, and the olive shade of agave fields. This route leans into authenticity — comfort, tradition, and the kind of pantry your grandmother kept.
A brighter, louder palette drawn from papel picado bunting, sugar skulls, fresh limes, and the unapologetic colour of Mexican street markets. This route reframes the brand as contemporary and design-led — confident, joyful, and shelf-stopping.
